The Good and the Bad of Running an Affiliate Program

Last night I found an interesting post arguing that running an affiliate program helps make good publicity for you.

In the world of online affiliate marketing, there are tons of "review" sites that rate the products with the highest paying commission as best – and they often have bad things to say about competing products that don't offer affiliate commissions.

I think that this article is true to a point, but I have also found out that having an affiliate program can cause people to say bad things about your product, too. Some affiliates will be so desperate for attention that they will make outrageous claims or say the program they are promoting is a scam (!) in order to get people to click through and take a look at their pitch.

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Hey! I'm Simon Slade and if you haven't guessed, this website is about me. I live in Christchurch, New Zealand and spend most of my time working as CEO of Doubledot Media Limited.